pester power
1
纠缠力, 烦扰影响力
the influence children have on their parents or caregivers to buy or do something through continuous requests, demands, or persuasion
The term "pester power" originated in marketing and advertising contexts and refers to the influence that children have over their parents' purchasing decisions. It is used to suggest that children can pester, nag, or repeatedly request specific products or experiences, thereby exerting a persuasive force on their parents.
- The kids used their pester power to convince their parents to take them to the amusement park.
孩子们利用他们的纠缠力说服父母带他们去游乐园。
- Marketers often create advertisements that appeal directly to children, knowing that pester power can be a powerful force in driving sales.
营销人员经常制作直接吸引儿童的广告，知道纠缠力可能是推动销售的强大力量。
- The toy industry relies heavily on pester power, as children's requests for specific toys can heavily influence parents' buying decisions.
玩具行业严重依赖纠缠力，因为孩子们对特定玩具的要求可以极大地影响父母的购买决定。
- Fast-food chains often use promotional tactics aimed at children, capitalizing on pester power to attract families to their restaurants.
快餐连锁店经常使用针对儿童的促销策略，利用纠缠力吸引家庭到他们的餐厅。
- Parents often find themselves giving in to pester power during trips to the grocery store, as children request sugary snacks or cereals they've seen advertised.
父母在去杂货店的路上经常发现自己屈服于纠缠力，因为孩子们要求他们看到广告的含糖零食或谷物。